The Anatomy of an Open House: What Your Real Estate Agent Will Do For You

As you prepare for your open house in Chatham-Kent, it's important to follow the advice of your Chatham-Kent real estate agent for needed preparations including staging, cleaning, and de-cluttering. Then, leave your house for the afternoon and let your Chatham-Kent real estate agent do their job. Your real estate agent has an important job to do that involves more than simply unlocking the front door and it's important to allow them to do their job. When selecting a Chatham-Kent real estate agent, you should ask them what their open house strategy is, because a large number of home sales in Chatham-Kent depend on what does, or does not happen at an open house.

It’s more than putting up a sign and opening the door

Marketing for an open house is one of the most important steps in the real estate process. If no one knows your open house is happening, or you're simply relying on lawn signs, you can expect very view visitors to your open house. Preparation for an open house typically begins well before anyone actually views your home. It includes advertisements in the paper, listings on MLS and your Chatham-Kent realtor’s website, signs in your neighbourhood, and networking with other Chatham-Kent real estate agents. Potentially, a broker’s open house and tour will also happen before your official open house. This way Chatham-Kent realtors searching for homes for their clients will be able to preview the home and bring clients they believe will like your home. A successful open house involves more than putting a sign up and opening the door.

Will they even be there?

Amazingly, some Chatham-Kent real estate agents might not even show up at your open house. Some agents place this task on an assistant, or sometimes, on the homeowner themselves. It is the job a professional Chatham-Kent real estate agent to be there, highlight the features of your home, answer questions, and begin negotiations to sell your property. Before signing an agreement with a real estate agent, assure they'll be at these important events. If they can't give you a clear answer, find a different realtor.

Let the selling begin

Once the open house begins, your Chatham-Kent real estate agent will walk potential buyers through the home, highlighting each selling feature and describing what sets your property apart from others. Often Chatham-Kent real estate agents will showcase your home's best selling features multiple times. For example, if you have an amazing kitchen, your realtor might return to this room to ask the buyers what they think. Or if your home overlooks a river or lake, stopping on a deck with a beautiful view to discuss some of the homes hidden features is common practice. In essence, it is your Chatham-Kent real estate agents job to instantly make visitors feel at home, and to assure they see the potential, and the current highlights of your home. Don't leave this process up to chance, having a professional Chatham-Kent real estate agent conduct your open house is a must.

What should you do at an open house?

Absolutely nothing. A home owners' role for an open house ends before the open house begins. When the open house is scheduled to happen, you should be out of your home and not plan to return until after the open house has ended. Cleaning, de-cluttering, and de-personalizing a home are what you need to do. Perhaps the morning of an open house you could bake a batch of cookies, or re-clean a few high traffic areas such as bathrooms and kitchens. During the open house, go out with your family, relax at a park or visit a friend. Home buyers don’t like visiting when the current owner is present. It makes them feel uncomfortable and restricts their ability to openly discuss a property.

If you're ready to put your home on the market, call me at 519-360-0141 or visit my Contact Page.